If you’re already paying an agency or a handful of freelancers, Marketing Operations & Oversight puts someone experienced on your side of the table. I review their work, hold them to the plan, and make sure you’re getting what you pay for.
What I check for
I look at reporting for substance, not just activity. I confirm spend is going where it’s supposed to. I flag when a relationship has quietly drifted from strategy into just “keeping busy.” Agencies do their best work when someone informed is paying attention.
Ongoing, not a one-time audit
This isn’t a single review. It’s regular check-ins that keep your vendors accountable over time, plus guidance on contracts and scope so you’re not caught off guard by creep in either direction.
Who this is a good fit for
Businesses that already have marketing help in place but no one internally with the time or background to manage that relationship well. That includes dental and healthcare practices working with agencies or freelancers.