Blog
Notes on marketing that works
Practical thinking on strategy, agencies, and budgets. Written for business owners, not marketers.
Marketing Manager vs. Growth Strategist: Which Does Your Business Need?
A practical guide for growing businesses deciding between hiring a marketing manager, bringing in senior outsourced support, or combining both.
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The Marketing Audit Every Business Should Do Once a Year
A practical annual checklist for reviewing goals, channels, spend, tracking, and what's actually working in your marketing.
How to Hold Your Marketing Agency Accountable
A practical guide for business owners on goals, deliverables, reporting, spend, and the warning signs that an agency relationship isn't working.