Notes on marketing
Costs, agency reporting, and the questions people ask before they book. A lot of these are for dental practices and med spas, because that is where much of the work is. Written by Michelle Tran.
What US Dental Practices Pay per New Patient
Recent US search data puts a dental lead around $73 or around $85. The patient who sat down is a different number, and it depends on which treatment they came for.
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What Med Spas Pay per Consult
There is no national med spa cost per lead I will quote. The neighboring categories are far apart, and the consult that showed up is the only number that belongs to your clinic.
Google Business Profile for Dental Practices and Med Spas
The map pin often gets read before the ad does. If the hours, the phone, or the treatments are wrong, you are paying to send people to a listing that argues with your website.
How to Split a Dental Marketing Budget
Exams, implants, and Invisalign do not belong in one cost per lead. The split comes from the cases you can actually start, not from a template.
What Patients Ask AI About Dentists and Med Spas
Patients ask ChatGPT who takes their insurance, what a first visit includes, and who does the injections. If your pages do not say it, the answer comes from someone else.
Med Spa Website Pages to Have Before You Advertise
A clear ad can still die on a homepage that never says who injects or how to book. Put the page up before you pay for the click.
Healthcare Advertising Benchmarks for Medical Practices (US & Canada)
The dental lead figures I actually use, why a med spa should not borrow them, and the number on the report that matters more than either.
Marketing Manager or Outside Strategist for a Dental Practice or Med Spa
Hiring a marketing manager feels like the grown-up move. It is the right hire when the plan is already clear, and a frustrating one when it isn't.
A Yearly Marketing Audit for Dental Practices and Med Spas
Once a year I sit with last year's spend, the website on a phone, and the listing. The useful part is the decision at the end.
How a Dental Practice or Med Spa Should Hold a Marketing Agency Accountable
A tidy report can still be a quiet month. Here is what I look for before I tell an owner the agency is doing the job.